This campaign was inspired by Duke University’s “I don’t say” campaign and sponsored by FIT’s Diversity Council Grant. To elevate the concept started at Duke to the next level, FIT’s two-parts campaign was a call to not only Turn Off Offensive Language, but also urging people to Speak Up Uplifting Language. In total, 40 large scale posters were created and over 200 faculty and students participated in the creative process. It was truly a community effort. This exhibition was one of the most impactful public display at FIT in recent years.
Award and Honor:
Poster House Museum Permanent Collection
HOW International Design Award
Deliverables: posters, videos, and exhibition design