NFL x FIT Event Visual System Design

This event visual system was designed for the NFLxFIT exhibition opening and award ceremony. The primary mark, “shield x dot,” was inspired by the logos of the two collaborating brands, and the grey pattern consists of iconic shapes extracted from all 32 NFL team logos. The core design concept is to create a sophisticated unification of the identity from all organizations involved through a symphony of shapes.

Award and Honor:
Silver A’Design Award
W3 Bronze Award
Communication Arts Design Award Shortlist
CSS Design Awards Special Kudos

Deliverables: visual identity system, social media strategy, website, motion graphics, exhibition design.