GUND Rebranding

For more than 100 years, GUND has been recognized worldwide for the quality and innovation of their products. GUND is the oldest manufacturer of soft toys in America, and also the first teddy bear manufacturer to truly capture emotion and facial expression in their product shots of plush toys. GUND’s new brand identity design pays homage to this tradition by means of a friendly, playful, and creative logo that draws focus on the most emotionally expressive elements of GUND’s signature products.

Award and Honor:
HOW Logo Design Award
A’Design Silver Award
iF Communication Design Award
Communication Arts Typography Award
Communication Arts Design Award

Deliverables: logo design, visual identity system, brand style guide, brand architecture, social media strategy.